You need a professional, local real estate agent to guide you through the preparation for and the process of selling your home for the most money possible. That is where Jeff Lawler can assist you! Jeff is a native of Columbia who knows the area, has experience and knowledge in the local real estate market, and can offer solid advice on current market trends, pricing strategies, and expert negotiations. He is also a certified Pricing Strategy Advisor and Real Estate Negotiation Expert. You want an agent like Jeff that has a large network, encompassing many people, both personally and professionally, that is connected to our growing community in the Midlands, and has a reputation for excellence with a firm commitment to his clients. Jeff was voted Best Real Estate Agent in 2018 and 2019, and runner-up in 2020 by readers of the Free Times. Most recently, he has been nominated for Best Real Estate Agent in 2021 and 2022 by readers of Columbia Metropolitan Magazine.
In any market, the preparation of your home for listing and marketing your property effectively for sale are paramount. Both preparing your home for sale and marketing the home are ultimately about presentation. Jeff can perform an initial interview, schedule a time that is most convenient for you to visit your home for a listing appointment, do a walkthrough of your property together, report back to you with potential opportunities for improvement, and then prepare a comparative market analysis to present to you. Once the preparation of your home is complete, that is when the presentation of your property becomes Jeff’s responsibility.
If you are purchasing a new home contact Jeff today. He can provide a wealth of knowledge that will help you make the best decisions possible about buying a home.
If you are listing your home for sale, contact Jeff now. He can assist you with pre-listing advice to prepare you to get the most value for your property as possible.
Contact Jeff today. He can provide a wealth of knowledge that will help you make the best decisions possible about buying a home or preparing you to get the most value for your property as possible.
So it’s time to present your home to the market… what happens now? We proactively schedule a time for the professional photographer to visit and shoot your home. A prepared home will be professionally cleaned and decluttered for photos, while also taking weather and sunlight into consideration. Jeff will prepare your listing in the Multiple Listing Service with high-quality photos and detailed descriptions of the property, its amenities, and the neighborhood. After the listing has been uploaded, this information is distributed to all online home search sites including Zillow, Realtor.com, Coldwell Banker sites, etc., as well as to all real estate agents in Columbia and the Midlands.
The first goal is to get you, the homeowner, the most showings possible so you may potentially get the most offers possible. The majority of showings will normally be within the first two weeks, so be sure to plan your timeline accordingly. In order to maximize your listing’s potential, Jeff will prepare customized marketing including posts, videos and reels to be shared online via multiple mediums like Facebook, Instagram, and Google/YouTube. In addition to his personal and professional network, he will also feature your home in his newsletter, The Latest with Lawler, which has over 1000+ subscribers. As Jeff’s client, you will be fully informed of the deliverables of the marketing of your property and will be in constant communication at all times as the process progresses.
Marketing experience matters when it comes to marketing your home for sale. For the past three years in a row, he has been awarded REGAL Awards for best overall advertising campaign and best use of social media from the Building Industry Association’s Sales & Marketing Council. In 2020, Jeff served as president of the American Advertising Federation’s Midlands Chapter. In 2014, Jeff served on the American Marketing Association’s board as a charter member and membership chair. He continues his service in advertising today as the American Advertising Federation District Three Treasurer and Lieutenant Governor-elect. He is also an Institute for Advertising Ethics Certified Ethical Advertising Executive.
As your agent, Jeff will communicate openly and effectively through every step of the real estate process. If you are thinking of listing your home for sale, then he can assist you with pre-listing advice to prepare you to get the most value for your property as possible. If you are thinking of purchasing a new home, then he can provide a wealth of knowledge that will help you make the best decisions possible about buying a home. With extensive marketing experience and a long-standing advertising background, leave nothing to chance by selecting Jeff to assist you as your agent and Coldwell Banker Realty as the brokerage of choice. Just leave it to Lawler!
Keep up to date with the latest tips videos, listings across the Midlands, and video testimonials that detail the professionalism that Jeff puts into each and every client.
Owning a home is a keystone of wealth… both financial affluence and emotional security.Suze Orman